Hey guys,
We are doing something new with a cosmetics brand and my biggest weakness is the technical side with tracking.
Very used to server to server tracking and know how to do this all fine but I am stuck on two things with this client side tracking.
We are using Facebook as the traffic source and Voluum for tracking.
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Question 1: I will be sending traffic to a particular product page, however the website has multiple products. With Facebook you have to use static tokens. So I am setting a static value for the payout to be passed, however, if the user decides to purchase a different product to the one I have sent them to at a different value, how will I be able to detect and pass this value?
I have been told by the support at Voluum that they have seen something where ” the purchase value was transferred to the thank you page by appending it to the URL, and then by a script that would extract value of that parameter and load the tracking pixel with that value set as the payout.”
Any idea how I would go about this? If someone could explain this in Layman terms then that would be great!
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Question 2: The brand we will be working with also have an Amazon page and are in a supermarket in the UK called Boots.
I will also be promoting their products on their online pages. However I will not be able to put javascript of a pixel on their pages, meaning the tracking conversions may be impossible.
So the only metric I can use to improve campaigns is clicks.
Can anyone think of a way to get around this at all?
I know with Amazon I can create coupon codes and do discounts and that will certainly be a way of tracking conversions across Europe, however I cannot do this for Germany or the UK where the brand has a contract in place that says they cannot offer discounts
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Thanks in advance.
P.s. For anyone that can help me resolve either of these issues can have a free product from the brand at a value of under 25/$36, with a choice of hair products and beard products for both male and female.
The Article Published IN 02-11-2016 12:25 PM
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